AI visibility and answer-rate tracking
Track how often answer engines mention a brand across prompts, regions, and personas.
Prefer
The execution layer for AEO
The overview
What is Prefer?
Prefer helps brands understand how AI answer engines represent them and improve their visibility in those answers. It tracks brand mentions across ChatGPT, Gemini, Google AI Overviews, Google AI Mode and Perplexity, and connects those findings to content and search visibility actions.
Around the internet
What people are saying
Public experiences, questions, and discussions.
No discussions collected yet.
Inside the toolkit
Key features
Citation and source analysis
See pages and domains cited by answer engines and identify missing brand citations.
Competitor comparisons
Compare share of voice against competitors for tracked prompts and topics.
Prioritized recommendations and content drafts
Rank fixes by expected impact and generate content briefs or drafts based on citation data.
Where it fits
Use cases
- Audit a brand’s visibility in AI answersRun an audit to see how answer engines describe a brand and where opportunities exist.
- Find content and technical improvements for citationsUse ranked actions tied to missing or weak citations to improve how answer engines represent a brand.
- Monitor competitor share of voiceTrack where competitors appear in answers and which prompts they win.
Keep exploring
